There is a huge frown which you will get from enthusiasts who will tell you over and over and over... You aren't watching the movie the way the director wanted you to see it when you chop off a quarter of the image by zooming in on it. You definitely are losing detail... when you chop off a quarter of the image and just chuck it away. When directors shoot for 2.35, they often fill the entire frame, edge to edge, with content. You may see it more heavily in the center, but people will have their bodies cut in half, etc.
Still, if this is something you want to do, then your TV may allow for a 'zoom' aspect ratio, which does exactly what you want. This may not be allowed with an HD source, but I've seen it on many televisions to this point. So, change the aspect ratio, or zoom control for your specific TV and see if it is allowed. This used to be a dedicated button on the remote control, but it looks like Sony may have moved this into the 'Picture Settings' of the on screen menu.
There are also outboard video scalers/processors which will perform a zoom of any incoming content and chop off the top/bottom/sides and zoom in on that center content as you desire. They tend to be a bit expensive as not a ton of them are sold.
I will reiterate though... Don't zoom in. It's bad form.
Certainly worth knowing HOW to do it and if you CAN do it, even if you should never do so.