Chris,
You do have a point, as you most always do.
However, upon listening to the W7 versus other drivers of similar quality one can hear more detail. Even at normal listening levels. I have done much non-biased listening between the W7 and other drivers and it is pretty easy to tell a difference. The differences become even more apparent as the drivers are pushed to higher levels, which you stated. The low level detail however is simply better. I have not had the opportunity as of yet to hear a full range speaker equipped with either type of technology. Although I will soon. If the differences as the same in terms of detail, I will be happy as well as surprised. According to testing done by Autosound 2000 Testlabs (or Carsound magazine?), Sorry I do not have a link. The 13W7 did not reach 10% thd until its powerhandling was exceeded by THREE TIMES (rated rms power is 1000 rms, power it took to reach 10% thd was 3000 watts rms). I feel that that says a lot about the linearity of the driver and design.
JL may have introduced a woofer for technology geeks, but it still sounds boomy compared to the top SQ woofers out there. More than once I've been at events that the standard comment was " not as tight as they say it is" and I've heard quite a few applications including the company JL demo vehicles. They just don't know what tight bass sounds like.