Know what's amazing - 10 years ago when plasmas hit the market, they were nearly impossible to find. Nobody really knew about them and pricing on say, a 50" plasma, was generally in the $10,000 range.
The image did not rival CRT, as it still doesn't, but they sold.
HD discs definitely offer a fair jump forward in video quality. This is mostly rewarded on larger screens, but this is also something that a fair number of people already have. The big deal, IMO, is not just the format war, but that this technology is about 2-3 years overdue. They should have been pushing this to early adopters a few years back so that by now the bugs were worked out and the format war was over.
While I enjoy DVDs on my big screen (front projection), I have stopped buying DVDs and only plan to buy Blu-ray discs as they come out with titles I want. You see, I actually DO want HD in my home. I want the next step up from DVD, and I stopped buying DVDs a couple of years ago in anticipation.
My player?
Well, PS3 will be my first player of choice as it is virtually a guaranteed success and will remain alive, and supported, for many years to come.
Meh - just wait until HVD hits the street.