<font color='#000000'>Vanilla,
I don't know if you're still checking this forum. I've been away for a week. No, I don't think you'd just be paying for the name if you chose the Yamaha, Onkyo or Denon over the Sony. The first three have solid reputations for quality and good sound. Over the years they've become widely considered the best among the "mid-fi" brands. These three are specialty brands; they specialize in high-quality consumer audio equipment (Yamaha makes other things as well, but their audio division is separate). Sony, by contrast, makes a wide range of audio products ranging from ultra-cheap boomboxes to rather expensive electronics.
Sony certainly could make excellent receivers. Whether they're doing so now, in the case of the model you're considering, is questionable. They might be. Onkyo, Denon, and Yamaha almost certainly are. It's unlikely that you'll be horribly disappointed with any of the above, including the Sony, so it's not that big a decision.
Finally, the difference in rated power output between these different models isn't very significant. Remember that to double the perceived loudness, you must increase the power tenfold. And into certain speakers, some "80 watt" receivers can play louder than other "100 watt" receivers. Rated power isn't necessarily actual power.
Happy shopping. Tell us what you got and how you like it.</font>