You're best off first starting with the best antenna you can get away with. Outside is best, and the higher you can mount it, the better, and a directional (yagi) antenns aimed at the station is te best. There are omnidirectional antennas but they are only good for very local stations.
Also, FM is line of sight. Any major obstacles between the transmitter and your antenna will degrade the signal. Again, aim your antenna at the transmitter.
Sometimes, you receive signals that are reflected off a earby structure but these tend to be unpredictable and distorted and should be avoided.
As for "FM preamps", signal boosters do exist but they first need a clean signal to begin with. Ths amplify everythng including any unwanted background noise along with the desired signal.
As for impedance matching, this is pretty much a no brainer. Antennas nowadays come in 300 (flat wire) and 75 ohm (screw terminals, like cable TV) and nowadays virtally all receivers are 75 ohm. Should you wind up with a 300 ohm antenna, adapters are a dime a dozen.