If you search google for a few of those phrases, you will find at least one other audio cable shop with the same FAQ. And it seems I have read exactly that same FAQ at one of the Snake Oil cable companies, but I can't remember which one off the top of my head. Anyway, they just copied the text from someone else.
Hmm, the more I look at it, it looks like they copied more than just the faq. Check out the text on the "component video" link. Then go check out the text at bluejeanscable.com in the component video section. Once again, a perfect copy. Something seems very fishy. And if you look at the contact page, you'll notice that their "phone access" is limited. What the heck does that mean??
Buyer beware, this looks like some kind of scam site!!