We got to see a new 3LCD technology today first hand, which Epson America is dubbing "Reflective 3LCD". The technology basically involves sending light through an LCD panel which then bounces off a mirror, passing through the panel twice. There are to advantages using this method. First, since the light isn't passing through the panel once and then moving on, there is less bleed, leading to a darker image when blacks are present in the signal. Second, the smaller pixels can adjust more quickly, reducing the pixel lag inherent to LCD. The company announced its entry into a new home theater projector market with three 1080p 3LCD Reflective home theater projectors, the high-end PowerLite Pro Cinema 61000, the 31000 (which we saw demoed), and the Home Cinema 21000.\n\n\nDiscuss "Epson 31000 Reflective 3LCD Projector First Look" here. Read the article.