Of the list posted, there are three items that truly matter to me when selecting a cable of any sort...price point, actual performance, and customer service.
I don't want to shell out my last two pay checks for any cabling and thus I look for a product that performs without a massive price tag. Something lacking in the "snake oil" marketing that is evidently so apparent these days in home theater.
If the product performs, I don't care if it's pink in color with green polka dots, I'll use it. I would certainly prefer something in all black or silver, but obviously my point is that performance is everything to me. I want the best possible performance I can afford!
Customer service is vital to me, being that a huge portion of my job revolves around my ability to manipulate and control customers. I need to have a company that is well organized and efficient at dealing with any problems or questions I may have.
Thanks!