Its all about amazing sound quality
Ok first off,I own the top of the line "Big Dogs" which are the DMC1 pre/pro and the MPS1 7- channel amp. I was at first leary also of their build quality, construction , customer service and most importantly how they sounded. After much research and drooling

I pulled the trigger, paired with my Axiom M80v2 up front as the mains, these gorgeous electronics from Emotiva blew me away from the first note that came from the speakers.
All the cliche's that you read about were suddenly happening to me, Huge wide, deep and tall soundstage, imaging like I have never imagined, I never new it existed like this to be honest, crisp but smooth highs, fantastic mids and tight, deep very well controlled bass with no flubbiness at all. (in all honesty I must give alot of credit to the Axioms as well as they are simply a superb speaker for very reasonable money)
Emotiva are in my opinion and alot of other folks as well, some of the best built(heavy duty), great looking, and above all most fantastic sounding electronics around and oh ya, they are also very affordable


If you are looking for great sound at a very modest price, the 30 day trial will convince you, I will wager that you keep them.