You may not want a 7.0 gain screen in your home theater, but you would in your church or store floor. Elite Screens has put a lot of technology in the Starbright7 screens without charging an arm and a leg. Of course, if you need the gargantuan 206" monster, you're probably thinking sub $5000 is a pretty good price. For a comparison that the general consumer can better identify with, the 76" 16:9 screen is only commanding $819. That seems very reasonable for a fixed screen with a multi-layered matrix for increasing brightness and contrast in rooms with high levels of ambient light and a surface coating to maintain color balance and fight "hot-spotting" artifacts.\n\n\nDiscuss "Elite Screens Starbright7 First Look" here. Read the article.