I had an Earthquake 10", I'm not sure what version it was. For it's size it was quite loud. It just didn't go low enough for me. Judgind by the output of the 10 I had, I would assume the 12 is probably a pretty damn good speaker.
FWIW, I think Earthquake is a great company. There about a 1/2 hour away from me, here in Hayward, CA. I had a ground loop problem, but thought there was something wrong with the sub. I went to Earthquake and the PRESIDENT of the company, spent about an hour with me, testing the sub and discussing speaker design and stuff, (most of which went WAY over my head).