Fact: No honest usb cable would ever cost "hundreds"
However there are small variations in quality which could be important, but as it's not about better sound quality, it's pretty much a Black or White situation - the cable ether works for you or it doesn't.
For shorter runs - even cheapest usb cables usually A ok, but for longer runs (typically at or exceeding the 16ft max length of USB spec) things might get more finicky and you'd want to buy higher quality cord.
But we talking extra $10-20, not hundreds.
I recommend go with product which has most amazon reviews.