Personally, I prefer Plasma technology over LED/LCD and Panasonic as a manufacturer of those Plasmas. True Black, artifacting, and refresh rates are my key considerations of why I left LED to go to Plasma. I think Vizio is terrible, in my experience at least. If I recall, they started as a source of revenue for Costco to sell TVs. In my home, I do have a HD Sony, HD LG, HD Samsung, and HD Panasonic TVs throughout the house. I'm the kind of guy that doesn't go for that 720p 120hz or 60hz TVs, I pony for the better tech or wait.