For a non-THX receiver, reference level is whatever level gives you 75dB (or 85 as the case may be) on the first speaker, normally the front left. Ideally, I'd set the receiver's speaker level for the front left to 0 and see what number on the volume dial that gives you, then adjust from there. Once you have the front left set you can match the rest to that. If your test tones are generated and nothing happens when you adjust the volume, then the tone is most likely 75dB with 0 as reference as is the case with THX receivers.