Because the surround and surround back channels are "ambiance" or "effects" channels you may benefit greatly from having them in ceiling; generally surround speakers should be above and behind the listeners' ear. Also, bipolar and dipolar speakers are diffuse in their output making them harder to localize. Having your surrounds in ceiling also eliminates visible wires, stands, etcetera. There are several companies who make nice in wall products that sound great (I have auditioned IW speakers from Speakercraft and Definitive Tech).