Hmmm. I guess that would have been too easy.
Now (and don't take this the wrong way, but it's happened to a few people), are you sure that you have selected the Dolby TrueHD audio track on the disc that you are playing? I don't own a blu-ray player, but on several DVDs that I own, Dolby Pro-Logic is the default track and I need to go in a select Dolby Digital or DTS if I want it. I don't know if TrueHD would always be the default on a blu-ray.
Just a thought.