I'm not sure how long Zu's been around, but a lot of my cable is Zu. I confess- I just thing their cables look cool!

I know a few guys with Zu Druids, but I've never had the chance to listen to them.
BTW, on a related note, I wonder where you can buy custom heatshrinking? It would be cool to get some with my own name on it to roll my own. Any ideas?