The problem with such volume guides, 50% and 75% is that it has no meaning at all

Are there numbers on the display; what was it reading?
Well the volume display goes from 0-100- I normally play music and watch movies at volume 50-75..
Now you say you calibrated your system. Do you have an SPL meter to check the calibration the Onkyo did? Where was the master volume control when this was occurring? How loud was the test tone in this condition?
What do you mean you reduced the gain? Where?