I don't want to pretend I am an expert at any of this, but from what I understand, PCM just refers to how a single audio channel is modulated, and in any given system you can only "modulate" one channel at a time. In the case of audio you have e.g. amplitude (proportion) Y at sample number X in your "channel."
LPCM defines how to combine more than one PCM channel into a single linear bitstream instead of multiple separate bitstreams. So technically only mono audio should be referred to as straight PCM.
Negative.
In this case we are talking about PCM as a data encoding format - not how digital data, in any format is transmitted (modulated) over a wire.
PCM and LPCM are used interchangeably although the format can actually vary somewhat. Briefly, an analog signal is sampled at points in time and an amplitude value is calculated for each sample. Rather than store that number directly, each value is instead assigned a code - think of it as a lookup table that maps values in the range of the bit depth to a unique code value.
A CD is encoded in PCM. The sample values are linear - left channel sample 1, right channel sample 1, left channel sample 2, right channel sample 2, ....
If it were multi-channel it would be similar except using samples 1-N. Same exact thing for a WAV file except that the sample values are preceded by a header with bookkeeping information such as how many channels, sample rate, bit depth, length of the file, etc.
Now the format can vary slightly if we are talking about storing it as a digital audio file. The sample can be signed or unsigned, they can be stored most significant bit first or least significant bit first