Several. I want a raal, so it was definitely ascend or Phil. The Phil is taller, so would fit on my mantle perfectly at ear height, and I expect the bmr mid to be superior to the s2, and the bass as well. This is somewhat important to me as I often like to listen to music in direct/pure. Also, I know Phil's work is excellent, and you get much more for your money. Lastly, it's custom, and I can choose a Salk finish, and that rose red looks damn fine, for not much more money, while the ascends just look ok.