I know that this was inevitable, but here's the link
http://kotaku.com/370076/ps3-getting-blu+ray-disc-live-update-live
PS3's next system update 2.20 (late March) will include BD profile 2.0
Here's a quote:
Says Sony's Scott Steinberg:
With Blu-ray established as the high-definition optical disc standard, more consumers are ready to jump in and take advantage of everything the format offers. Whether you want to download movie extras, send ringtones to your phone, or play interactive games, BD-LIVE will offer exciting new ways to enjoy a Blu-ray movie. With these regular firmware updates and future-proofed technology, SCEA is making the 10-year lifecycle of PS3 possible.
pretty sweet!