For starters, it's Bang and Olufsen. Secondly, it's awesome stuff. It's made for great sound with ultra-high style and WAF. A friend of mine (who is much older, mind you) has a total B&O stereo system. It's all wall mounted and looks really cool. B&O has the tendency to make you go "Wow" with the sound, then "coooooooooool" when you play with the nifty features on the hardware.
Despite the prices, they don't sell snake oil. Not a drop. That really makes me like the company, even if I'll never own their stuff.