If aesthetics are of high importance, the Axioms can also be had with a custom eggshell white finish for just under $600 for the QS8s or even wood of your choice, obviously for a bit more.
Here's a link to their custom QS8s page.
I have not heard the B&Ws you reference, however having owned a few pairs of bipole, dipole and quadrapole speakers for surrounds as well as direct radiating speakers, I can honestly say the QS8s are some impressive surrounds for the money. I'm currently using them paired w/a Boston Acoustics front sound stage (VR3s and VR12) and they blend quite well for multichannel audio as well as for movie soundtracks.
If your main focus is home theater usage for your surrounds, I would recommend the QS8s without hesitation. If you are will be predominantly using them for multichannel music (DVD-As or SACDs), it may be better to match your surrounds w/your front sound stage. For all else, timbre matching surrounds w/your front soundstage isn't critical... -TD