Flex’s approach to Smart TV design allow (sic) for multiple benefits over a normal TVs and early attempts by competitors — including LG — at developing Smart TVs. One important improvement is that Flex’s approach enabled a Smart TV to present to a user an intuitive and easily operable overlay, rather than a cumbersome desktop approach, that provides a seamless user interaction capability in the television environment. Flex applied for and was granted dozens of patents that relate to intelligent TV technologies and the benefits derived therein, including the Asserted Patents. Flex subsequently assigned the Asserted Patents to Multimedia Technologies.