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- He told me a story when some higher end clientel decided they had to have the top of the line cables, and he did a blind test with the cables.  He pretended to switch the audio cables and did that about 20-30 times, while they listened  The customers thought they picked out the more expensive cables in the listening test, only to be informed he never switched the cables.
 
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I am really curious what that customer's after test reaction was when he was told this?