I don't know what the license fees will be, but I doubt they'll be onerous, if not free. This is still in my "Who cares?" category. Apple wasted a ton of money on Intel's proprietary Thunderbolt interconnect for Macs, and is there anyone who uses it for anything, except perhaps an over-priced Apple monitor or an expensive storage system? Apple has been doing all sorts of dumb interconnect-related things for years (Remember Firewire?), and in the end the only people who paid for them are us over-privileged, fashion-conscious, technically illiterate Apple customers.
Firewire's a bad example. Firewire was superior to USB 1.0, and wasn't limited to Apple devices. Many Sony devices employed Firewire (they called it i.Link, IIRC?), and lots of PCs had an IEEE 1394 interface, or could get one easily by adding a PCI card. External Firewire hard drives were much faster than USB 1.0 drives.
But I'm picking nits. I agree with the main sentiment of your post.
Apple's products are very well polished. They focus on the end user experience and intuitive use for the lowest common denominator, and it shows. But that's not to mean I'm a fan, not by any means.
Every Apple device looks and works like every other Apple device, whether you want it to or not. There's no individuality. No customization. No personality.
There's no real superuser control or hackability. If I want to install Firefox or Chrome on an iPad / iPhone, I can't. Apple disallows any app capable of executing any scripting. Jailbreaking doesn't change that. If I want to establish an FTP link over Bluetooth, I can't. If I want to replace the stupid battery, I can't -- not without unreasonable effort. If I want to teach my AppleTV to play DLNA / UPnP streams, I can't. If I want my iPod to play FLAC or OGG files, it can't be done. If you are an Apple device user, you must conform.
Quite a reversal from their famous 1984 Super Bowl commercial, huh?
There are other things that irritate me about Apple stuff, but I'd just be whining if I continue. I think they should stick to desktop workstations.