Ferrofluid has 4 times the thermal transfer capacity of air, so you can keep your speakers a lot cooler with the adequate fill of ferrofluid in the air gap. This can help you to NOT burn out your coil, plus it helps to avoid thermal power compression, the loss of dB from overheating of the coil. Ferrofluid also helps with coil centering and elimination of "rub and scrape". Ferrofluids have been used in loudspeakers since the mid 70's, and today they go into well over 300 million speakers annually.