I've found it helpful to reread and understand John Dahl's (Part 2 of the CEDIA Seminars) explanation of comb filtering axial reflections and then reading Tony Grimani's (Part 3 of the CEDIA Seminars) explanation of the same phenomena.
It is these first axial reflections, from the ceiling, floor and sidewalls which are most destructive to the soundstage, imaging and front system timbre and balance. And no built-in "room EQ" function, found in many receivers, can tell the difference between a direct signal and an axial reflection. The circuitry is simply not sophisticated enough to differentiate between signals arriving only a couple of milliseconds apart. But our ears can...
Passive equalization via acoustic treatment works.