I subscribe to Stereophile and HT magazines. Otto hit my feelings spot on. Sure, there is subjectivism in the reviews. Does that mean that I long, yearn, and pine for some Nordost Valhalla interconnects, or some mapleshade myrtlewood tuning blocks? Of course not. Stereophile exposes me to gear that I WOULD NEVER SEE OR HEAR OF. And as to the total dismissal of subjectivsm.........I like some romance left in the hobby. It's not all about ohms and measurements and watts. I just want my music to sound good, and my video to look sharp.