It may well be a "true" 100 watts but that may be when only two channels are driven. If you drive more than two channels, then the power to those two amp/channels will be less. Remember, a receiver only has so much power available to drive the amps and the more amps/channels involved, the less is available to each amp/channel.
And, don't expect a major increase in your average listening level by upgrading to another receiver that has a few more watts.
If you double your amp power, you get about 3 decibels increase in loudness and, in the real world, that's hardly noticeable. If you want to double your apparent loudness, you would need about ten times your current power.