I think that's really it. It is entirely marketing, but it isn't clear at all what the connections really offer or how it is to be setup.
I get it with Atmos and proper effects channels that some receivers do NOT have the amplification that you need for a complete setup.
But, this, I just don't get it beyond marketing, yet it's not like they are going 'FULL 11 CHANNEL CONNECTIVITY!!!'. No, they are just there. Worthless extra binding posts. I suppose with the old days of 'A-B' speakers this may be considered similar. But, it still strikes me as very weird as it seems to have even less purpose anymore.
I suppose for .01% of people out there, they may find some use.