Yes, they rate it at 28 Hz at probably 3 or 6 dB down from some frequency that represents the highest dB on the frequency curve (usually 1 KHz).
After 28 Hz the roll off will probably be 12 dB per octave.
So, while it appears to produce sound at 5 Hz, the actual output in SPL drops at 12 dB every time the frequency is one octave lower.
No magic.
Since the woofer rolls off at 12 dB per octave you can compensate by adding more power to create a flat response. So, if 20W is needed at 60Hz to give a set SPL, then at 30Hz you will need 320W to get the same sound level, and at 15Hz, you will need over 5kW to achieve the same SPL that you got at 60 Hz when you only used 20 watts!
That should tell you how little actual power is generated below 28 Hz even though you see a lot of cone movement, it is virtually nothing as far as sound pressure level goes.