I bought an ultra "cheap" LCD 20" for $350 for my PC that also doubles as a tv - has it's own tuner. I was looking at 26" JVC LCD's for $1600 and after viewing them side by side using a PC feed, there was no difference. Actually, the text was much better with the Olevia for $350. Now DVD's looked a little better, and you get 6" of more screen. But with the limited warranty of the JVC's vs the 1 yr with this set, I can buy a lot of cheap sets for what the JVC would have run me. Plus, for a pc or bedroom unit, it's perfect. I'd say go with the $1399 Plasma for a bedroom set. It's not going to burn up because you won't use it but a few hours a night. If you have a HD tuner, the picture will be outstanding, other than the color may be less vibrant than a Pioneer Elite or Hitachi, but than again, look at how much you're paying. This technology is changing so fast, and prices are dropping so quickly, it's crazy to drop big money on these sets. LCD, for instance. Just last year, 32" sets were selling for $2500 and up. I just saw a few for $899 and $999 at Micro Center. Most of these units have very similar guts. You want a good warranty, and a good side by side demo when buying one. But for a second room, unless you're made out of money, get the cheaper units.