I can't believe it! I went to setup to see if I missed something the first time. I played with the setting with three options: y,Cb,Cr or RGB (16-235) or RGB (0-255). It was preset to the Y,Cb,Cr. I checked all three and it didn't give me 1080p. BTW, does anyone know which of the three yields the best quality, or which I should set it at? I had the player set to 24p and it still was reading 1080i. I checked everything in setup, I was thorough. Then I looked on the remote.... there was a button marked "video format", and that did the trick. I really think that this is a poor design. It should be adjustable in setup, and the button could also be on the remote. But now that I have that set right, should I leave my setting to Y,Cb,Cr (this sounds like a component cable)?