May not be all bad
Indeed leasing AV equipment doesn't make financial sense as it is. It would be much wiser for those with credit issues, to go for a 1-2 years old used equipment at 25-50% the price of a brand new piece.
H-o-w-e-v-e-r, If such a program would include an upgrade option, such that one would be able to replace his/hers equipment every 2 years (for example), that would make a great selling point for the program.
Instead of draining 100% of the investment every couple of years just for the sake of keeping up with the technology (Who said: HD, FHD, HDMI v1.1/1.2/1.3/1.4, bluray, HDDVD, 3D active, 3D passive, 4k, 16k, 256k ), it would be very appealing to be able to keep the AV system updated at all times for a certain on-going premium.
Don’t know if that is part of the offer, but if it does, I think it is deserved a second (and more sympathetic) look…