Considering movie studio contracts are being debated due to the size of Netlix's subscriber base (Sony/Starz), the huge increase in the cost of obtaining rights to stream movies (contracts are going from a couple hundred million to possibly a couple of billion), and thew voracious appetite of new competition from Amazon/Vudu/Hulu/Blockbuster/etc., it's not a surprise that the costs that are being passed on are huge. It also serves Netflix in regards to separating and trimming the ranks of subscribers for either primarily use them for streaming or DVD/BR. Netflix has stated their goal is to go all streaming at some point, so if they can keep their streaming customers while shaking loose the DVD/BR side of things, well that helps get them to their goal.
As for me, I'm glad they did this in a way. Their streaming content sucks (sorry, but old TV shows and a smattering of films doesn't excite me), and if I drop it, I can cut back on my internet speed as I'm no power user. Apple's iTunes are too bloody expensive if you want to watch more than a handful of shows. VUDU/Blockbuster/Amazon VOD are all more expensive than Redbox, the nearest of which is only .5 miles away. Hulu and Hulu+ practically require a computer in your living room as they only can stream a pittance of content over their server to something like a PS3. Using PlayOn and other trans coders eats up computer power and still gives a crumby picture and sound to my HT, where I spent thousands of dollars trying to get the best image and sound I could.
I tried the whole cord cutting thing, for me, it didn't work. I've moved to an OTA antenna and watching movies more than TV. I'm only in my mid-thirties but I feel like an octogenarian, "streaming and cord-cuttin'. Bah-humbug. In my day we watched shiny silver discs that looked better and sounded better!"
I'm also am debating dropping the DVD/BR as I can get a few titles each month from Redbox ($1.00 for DVD's, $1.50 for BR, and I have a total of 6 machines within a 1.25 mile radius of my home) for less than the DVD subscription, and fill in other films from my own library of DVD/BR that I have built up over the years. Beyond that, my local library's movie selection rocks, they frequently have the latest titles available, have a huge catalog I can sort through online, are conveniently located on my way home, and their rates are the best. It's free with a library card.
So in the end, I've cut cable out (OTA all the way), I'm going to be opting for a lower internet plan (1.5 is plenty for work/internet browsing stuff for me), I might ditch the automatic monthly bill for DVD/BR. I can still rent videos from Redbox and check them out at the library, so I am not missing much, if anything. Hey, in the end, this math works out for me.