I think that this sub rating metric sounds great. I'm in the camp that thinks that the most important speaker in the 5.1 setup is NOT the center channel speaker, but the subwoofer. Many home theater magazine reviews don't really even give much attention at all to the subwoofer. There may be a $60,000, 5.1 speaker system reviewed in which the "subwoofer" doesn't even extend flat past 30 or 40Hz and all the reviewer talks about is how airy, light, laid back, etc. the system sounds, with not even a mention of the subwoofer in the review. Oh and the subwoofer costs $5000. What??
The thing that really gets on my nerves is when a "subwoofer" doesn't extend flat down to anywhere near 20Hz, yet reviewers call it a subwoofer. What is next, calling bookshelf speakers full range speakers (or tower speakers), just because that is how the manufacturer refers to it. I think that Audioholics should be the pioneers in this area as well. Any "subwoofer" that doesn't extend flat down (within +/- 3 dB) to 25 Hz (maybe 20Hz would be better, but it may be a little too strict) should be called a bass module and not a subwoofer.