I dunno, sounds pretty cool to me.
"Still, with SACD, DVD-A, HDCD, and more already on the market (and not exactly raking in the big bucks), is Blu-spec CD anything more than just another way to get the public to associate "Blu" with "Quality?"
Well, yes. Try playing that SACD, DVD-A, or HD-CD in your car or at your friend's house.