Maybe make the liqueur companies pay for the funerals and court costs. They could afford it. And the cost of the breathalizers.
Hmmm ... Are you deliberately putting bait out? Well I guess that I'll bite anyway.
I
strongly prefer that the people that directly commit the act be held accountable. Unless companies actively promote irresponsible behaviour they shouldn't be held directly or indirectly responsible. I doubt there are any major companies out there that are glorifying drunk driving .....
As far as punishment goes I'm all for laws that read along the lines of:
"If you show careless disregard for the lives of your fellow citizens and that flagrant disregard results in loss of life then the penalty shall be equivalent to First Degree Murder"
As far as penalties for drunk drivers that are caught without hurting anyone or anything:
1. If your Blood Alcohol Level (BAL) is within 25% of the legal limit you should automatically lose your license if you're a first time offender. A fee of roughly 1000$ and completion of 1 year of alcohol abuse counciling should be a minimum to restore your license. [Assuming no other offenses]
2. Second offenders OR first offenders with BAL more than 25% over the legal limit should have all the penalties of 1 above plus a minimum of 3 months of jail time.
3. Third or future offenses should be treated as a felony offense with appropriate "big boy" punishments. Obviously the punishments should far outstrip 2 above ....
In states with 2 strike laws I doubt you'll see anyone with 4 drunk driving convictions on the streets. Of couse I'm sure that there would be unintended consequences of my proposals but those sort of consequences might be the sort of things that I could live with.