The real "goldenears" were those who could not hear a difference. This sort of references the famous coathanger speaker wire test.
Also, in the 90s, a couple of Audio Magazine reviewers, would consitantly rave about the superiority of esoteric, single ended tube designs. After a few months, they were subjected to double blind tests, and failed miserably. Rather than admit they were wrong, they continued their testing, with the same biased results.