It's loud as hell if you're listening to highly compressed music, for movies it's just enough to reach reference level at a distance of 8 feet using speakers rated at 90 dB @ 2.83v 99% of us don't listen at reference level, which is why I say 100w is a lot more power than most of us need. I'm going to assume most of us probably keep the knob between -10dB and -20dB for movies. At -10dB, with an 87dB bookshelf sitting 9 feet away, a solid 50 watts will suffice. Even if someone has a large dedicated theater with the farthest seat being 20' from the front, 100w into a 91dB floor stander is still enough to play at -10dB with a peak per channel of 95dB.
Wattage isn't the only factor obviously, some speakers are going to be current hungry across certain ranges due to crazy phase angles or impedance dips. You can't just chalk it up to "if I put 100w into this speaker, I will get this SPL, if my receiver can do 100wpc minimum continuous, there will be no distortion". 100w at what frequency, impedance, and voltage? If you've got something like a Paradigm Reference Studio 100, at 104hz it drops down to 2.5 ohms. a 100wpc receiver might have voltage rails capable of delivering 30v, but the power supply might crap out when asked to deliver the 12 amps required to drive the two channels at 100w. This is why THX Ultra 2 certification requires amplifiers to be able to swing a minimum 18A peak across all channels. This is something an external amplifier or receiver with a better power supply would be better equipped to deal with.
Plenty of classical music has a dynamic range of about 30dB, also there's always this