This article explores the question why we measure audio component performance. We take you on a tour of the various A/V components we review, and how our measurements can and cannot be correlated audibly. After Audioholics covers a product and its readers weigh in with their opinions in our forums, you can rest assured the product performance is pretty well covered. You'll know what to expect should you plan on buying it for your own usage. Nobody has all of the answers but collectively we can at least approach an educated assessment to help other Audioholics reach their goal of sonic nirvana while weeding out the average from exceptional performing audio equipment. Discuss "Why We Measure Audio Equipment Performance" here. Read the article.