Sony and Panasonic have teamed up to create a new optical disc standard. So far the claim is that its for a next-generation standard for professional optical discs. We can't help but wonder if this is the birthing of a new format war to provide a new media to support Ultra-HD. The 300 Gig storage capability of this new format dwarfs the current 25 Gig Blu-ray disc by a 12:1 margin (assuming single layer). Ultra HD 4k and Physical Media - A new Format War? Do you think this has commercial implications to eventually lead to the next digital format war?