http://www.bestbuy.com/site/toshiba-55-class-54-6-diag--led-1080p-hdtv-black/4203600.p?id=1219707771149&skuId=4203600&cmp=RMX&srccode=cii_45538312&cpncode=42-108751314-2&ref=25&loc=SHP Maybe I'm out of touch on TV prices, but $350 for a recognizable name brand and 55" seems like a deal to me! Local pick up doesn't hurt...I always worry about shipping something like this.