I would also be interested in getting feedback from those that went from a 65 inch TV to a 75 inch TV in terms of whether that jump really did make a big difference in terms of immersion!!! I currently have a 65 inch Sony KDL850C 3D 1080p TV and seem to be one of the few that like the home 3D viewing experience. I have been holding off from purchasing a 4K while the technology works itself out but am thinking now would be a good time since HDR is more streamlined and 3D is going the way of the dinosaur and I think this will be my last chance for the foreseeable future. I am considering the Sony 940D 75 inch because it would give me a more immersive movie experience for both 2d and 3d movies. I sit about 10.5 feet away from my TV and find myself wishing I had a bigger TV for that more immersive experience. However, I have heard some negative things about the 940d. I also know it is nowhere near the standard set by the Zd9 in terms of specifications. I am also considering the 65 inch Sony Zd9. I wish I could afford the 75 inch but it's way out of my price range. I know the Zd9 is a better overall TV with the better processor, better backlight system, and brighter nits but I would be getting the same size TV and fear I would be going back to wishing I had a bigger TV. My question is, for those that have experience with these TVs, what are your thoughts? What has your experience been with watching 3D as well as 2D? In your opinion do the better specs and performance of the Zd9 outweigh the larger TV size of the 940d that would give me a more immersive experience? As I mentioned, I want to continue to watch my 3D blu rays so having 3D and having good 3D performance IS important to me.