When you put out a display before a technology has matured, you are necessarily going to be behind the curve. Seiki's $1500, 55" 4K display impressed everyone with its price but the built-in scaling and upconversion was pretty disappointing. Rather than release a new display this year with better scaling and leaving all those customers with substandard sets, Seiki's U-VISION 4k upconverting HDMI cable fixes the problem and is being provided for free to owners. Non-owners that want to try it out can buy one for the bargain price of $40. At that price, we're betting there are a number of 4k early adopters that are already pre-ordering theirs. Read the Seiki U-Vision Upscaling HDMI Cable Preview Have you tried this cable? Please share your experiences.