Free Frequency Response Software
If you are building your own sub you probably already know about this program, but I downloaded Room EQ Wizard a couple of months ago and it worked out great. Uses your computer and a Radio Shack SPL meter, plus cables that you probably have handy. Nice graphs of frequency response, waterfall, etc. I'm going to use it to do full range testing in a new place that I'm moving into, so I picked up a $50 mic and $50 mic amp, but the Radio Shack meter works well for low frequencies, and is something that a lot of people have on hand. The software is free and well supported with forums. It took a bit of fiddling, but was not tough to set up.