Philips Opens New Online Store - Growing Trend?

Philips has just opened the Philips Direct Store online. It looks as if they sell their complete line of TVs, home audio and video products, portable entertainment, PC accessories, and "personal care" products. Shipping is free except for "larger model televisions."

Philips is celebrating the launch of their new store by offering a Free Home Theater System with the purchase of select FlatTVs, Projection TVs, and other items. If you purchase an eligible television between May 25th and July 31st, Philips will ship the 500 Watt MX3950D/17 Home Theater System at no charge (Good luck finding this listed on theor site however.) The site is a bit buggy in our opinion and offers substandard navigation (click on TVs and you'll find no navigation for discrerning between LCD, plasma or rear projection sets). Still, the concept is good and we encourage direct-to-consumer sales by manufacturers. We hope this is a growing trend that continues and spreads to others as it will ultimately result in better pricing and service to end-users.

Visit the Philips Online Store
 
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