I've had my BD35 for about a week now. Fantastic picture, even on my RPCRT TV. DVD up-conversion is much better than the HD-A2 HD-DVD I was using for movies. The first movies I watched were SD DVDs. The load time of the BD player was lighting fast in comparison to the A2. However, I've since then watched 2 BD releases; X-files and Step Brothers. I'm disappointed with the incredibly slow response time in both loading and changing to different parts of the menus. The Toshiba took forever to start-up and load the movie but once beyond that was pretty responsive. With this Panasonic, the delays are not simply with the loading of the movie, but as I said, present in most aspects of load times. Is this a BluRay thing? If so, I'll get used to it (I guess). Or would I see an improvement by sending this thing packing and getting either the BD55 or a Sony 350/550? At this point in time these seem to be my best options within the price point I'd like to stay at.