I don't neccessarily consider Bose products to be bad, per se. I just don't care for their marketing tactics. Sure, they cater to people who want to keep it simple and not take up much room. There's nothing wrong with that. However, when they claim that it sounds as good as, or better than, products that an Audioholic would tend to prefer, it really burns me.
The Wave radio TV commercial that I see all the time is one of the worst offenders, to me: "To get great sound, you used to require large, expensive and complicated equipment..blah, blah, blah..." It's freakin' clock radio for f&$% sake! It might be a pretty good clock radio - but it's still a clock radio! Making such claims are tantamount to selling snake oil, IMHO.
If it was marketed fairly, at a reasonable price, I would have nothing against it at all. Here endeth my rant...